The history with the LEGO enterprise begins in 1932 when Ole Kirk Christiansen, a Danish father, decided to start up a business reselling his real wood toys door to door in his town of Billund, Denmark. He known as his new business “Lego” — a combination of two Danish ideas, “leg godt, ” which supposed “play very well. ”
In 1958, you’re able to send founder, Godtfred Kristiansen, patented a system intended for coupling the plastic bricks that would afterward become generally known as PROFANO “Automatic Binding Bricks. inches The invention allowed LEGO to create more diverse and complex toys.
After that, LEGO extended it is offerings and began to serve both boys and girls. It unveiled a line of “Minifigures” in the mid-1970s that contained human stats with posable arms, and also marketed charms sets designed for young girls.
A further expansion more than three decades ago saw the creation of LEGO Space sets, bringing out astronaut minifigures, rockets and spaceships, between other popular themes. It happened in 1999, the my website LEGO Group entered the Star Wars market, launching places featuring the X-wing mma fighter and LINK Fighter.
While the company grew, it required to increase its ability to introduce new products quickly and proficiently. To this end, it chosen management specialist Jorgen Vig Knudstorp.
This individual helped the corporation cut down on products on hand and reduce production time. This individual encouraged the corporation to build relationships with main toy corporations, including Target, Wal-Mart and Toys ‘R’ Us.
This individual also unveiled LEGO Options, an online community where lovers could post plans for new Profano sets they wanted to discover produced. This kind of allowed LEGO to test the appeal of new strategies and gain feedback just before committing to them.